Need Supply Co.

November 15th, 2011

Website: Click Here

Though the wares sold at this Richmond Virginia-based fashion emporium are a bit too hipster for my taste, I find myself continually returning to their blog. I love the endless grid-style layout of the posts and am continually surprised to discover music and artists that I’ve never previously encountered. While some posts feature plugs for their latest merchandise arrivals and behind the scenes accounts of their look-book shoots, the majority highlight art, design, fashion and music selections that have little to do with the sales aspect of their operations other than contributing to the overall culture-oriented message of their brand. I have yet to come across another store with such a well-curated blog component of their website. (SR)


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