In the museum world, figuring out ways to engage visitors online is a hot topic. Institutions are reaching out on Twitter and Facebook, and are creating microsites and interactive platforms that individuals with no intention of visiting the physical museum can access. The notion that a museum’s programming is no longer confined to the physical space of its building is being continually tested with varying degrees of success. Online video programming seems like an obvious and fairly easy choice as so many of us now watch a large variety of content on our computers, tablets and smart phones. While ArtBabble has been the go-to source for online arts related content, a consortium of five museums in the Netherlands and Flanders has recently launched ARTube, a video channel devoted to Dutch and Belgian art and design. The five participating museums — The Stedelijk Museum Amsterdam, MHKA in Antwerp, Gemeentemuseum The Hague, De Pont in Tilburg and Museum Boijmans Van Beuningen in Rotterdam — will contribute videos featuring interviews with artists and designers, objects of interest in their permanent collections and behind the scenes looks at exhibition preparation. Non-documentary, commissioned content, including remixes and experimental video and animation, will also form part of ARTtube’s programming. The site is slick and user friendly and already features a number of interesting videos.
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