CitizenM London

By Stephanie Rebick | Posted on August 3rd, 2012

All eyes are on London right now and a number of new hotel properties have popped up to capitalize on the international attention. The city is host to the latest outpost of the Dutch budget-boutique hotel concept CitizenM, and its Bankside location, reasonable prices and contemporary aesthetics promise to quickly turn this hotel into a new hotspot. The CitizenM concept is predicated on the notion that hip young travellers don’t require a lot of space in their hotel rooms because they’ll be spending the majority of their time out on the town. The hotel only offers one room size — tiny — though they have outfitted these minuscule spaces with tablets that operate the television, blinds and lighting. Drawing inspiration from its neighbour, the Tate Modern, CitizenM emphasizes contemporary art and design — the building exterior features an installation by Turner Prize nominee Mark Titchner — in its public spaces. In lieu of a traditional check-in desk, CitizenM features a slew of kiosks where guests can register with the hotel and receive their room assignments. The ground-floor includes an open plan concept with a variety of seating and lounging options that encourage mingling among guests, and from what I can tell from the images of the space, it would appear that CitizenM has taken a more sophisticated approach to design in their London property. I also love the idea of having a pop-up shop featuring a curated selection of design, architecture, art and travel books from Amsterdam’s famed MENDO bookstore in the lobby. I may have to check out CitizenM on my next trip to London.


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