Dieter Rams Braun ET66 calculator

By Stephanie Rebick | Posted on May 20th, 2013


I was excited to hear that Braun plans to re-release Dieter Ram’s iconic ET66 calculator from 1987. In our culture where new is always better, far too often well designed objects disappear far too quickly into the annals of history. This landmark design by Rams became so ubiquitous that the original iPhone calculator was almost a complete copy of the Braun ET66, which is the epitome of Rams’ “less, but better” philosophy. Even though I can’t remember the last time that I used a calculator that wasn’t digital, I think I may have to pick up one of these when they’re released later this year.


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