Eat Me: Appetite for Design

By Stephanie Rebick | Posted on October 31st, 2012

I recently received a copy of EAT ME: Appetite for Design, a fairly new release from the always interesting Viction:ary, and I was once again delighted with the way this Hong Kong-based firm challenges the conventions of book design. Almost nauseatingly adorable with its waffle cone exterior and bite mark corner, EAT ME is an anthology of the most innovative and noteworthy design, art, social events and culinary inventions that have food and the act of eating as their driving force. With elegant photography and some extremely cool packaging and product design, EAT ME is a compelling showcase of how food and food products have become as expertly designed as all the other aspects of our lives. The project spreads are interrupted by sections printed on brown paper featuring case studies and interviews with design studios and industry experts. The grid-based design of the spreads works well within the format and is a nice, if conventional, complement to the rather unusual shape of the book itself. Vancouver is represented by local firm Glasfurd & Walker‘s identities for Meat and Bread and Farina. Like most of Victon:ary’s publications, EAT ME is now sold out but if you can get your hands on a copy it will make an excellent addition to any design library.


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