Princeton Architectural Press has a really exciting fall catalogue full of great new titles tracing the history of design. Earlier this month they released the excellent Elegantissima: The Design and Typography of Louise Fili which traces the career highlights of this influential graphic designer. Fili first made a name for herself as an Art Director at Pantheon Books in the 1980s where she elevated the state book jacket design through her elegant, and often unconventional, typographic interventions. After starting her own firm in the late 1980s, Fili parlayed her experience in books into a successful career in food packaging design. While you may be unfamiliar with her name, there is no doubt that you’ve encountered her iconic designs for brands like Sarabeth’s, Late July, and Williams Sonoma. Including preparatory drawings and sketches, references, and inspiration, Elegantissima is the first monograph to cover all aspects of her diverse career and is a must read for anyone interested in typography and branding design.
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