Instant: The Story of Polaroid

By Stephanie Rebick | Posted on September 14th, 2012

Fall is also a great time for reading; as the days get shorter and the weather inevitably turns cold and rainy, going out becomes less desirable and I love to stay in with a good book. At the top of my autumn reading list is Instant: The Story of Polaroid, an upcoming release from Princeton Architectural Press that promises a behind-the-scenes look at one of the most fabled and innovative companies of the last century. Author Christopher Bonanos, senior editor of New York Magazine, traces the history of the company from its origins in 1948 all the way to its bankruptcy in the 2000s, documenting both its laudable rise to pop-culture phenomenon and its subsequent inability to reinvent itself in the wake of digital dominance. Heavily illustrated with photos and documentation of Polaroid’s remarkable branding and marketing strategies, Instant promises to be a real treat. I can’t wait to get my hands on a copy.


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