Live in the House of Muji
I first discovered MUJI almost 15 years ago when I lived in London for a summer. I walked down the King’s Road and into a shop bursting with an astonishing range of merchandise from housewares to office supplies to clothing where each item was most minimal in its design, none of the objects were branded and the packaging was often non-existent. Although as someone who has a profound love of “stuff” I cannot profess to brandish a minimalist aesthetic, I was instantly in love with their avoidance of logos and their utilitarian chic look – they had managed to brand themselves as the anti-brand. I was also thoroughly impressed with the variety of products available – those little bottles you need for products when travelling? Yes. A simple, pattern-free apron? Yes. All the glassware and plates you need to stock your home? Yes. Now, as their latest marketing initiative, you can live in a minimalist’s paradise, a house of MUJI, stocked with everything MUJI free of charge for two years. The MUJI house, in Mitaka, Tokyo can also be toured on their interactive iPhone app. Sounds like a minimalist’s dream.
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