The Bravest Man in the Universe

By Stephanie Rebick | Posted on July 23rd, 2012

I have to admit that I never heard of Bobby Womack before coming across his latest album, The Bravest Man in the Universe. Apparently he’s had a fairly prolific five-decade career that’s spanned R&B, soul, rock, gospel and country, so I feel like I’m probably in the minority and most people are aware of his existence. The new video he released in support of the album is what caught my attention as it’s an interactive, immersive animation that’s designed to push the boundaries of what is possible on mobile browsers. Designed in collaboration with the digital studio B-Reel, and with the support of Google (obviously), The Bravest Man in the Universe video is a simple and extremely charming combination of pop music and experimentations in digital technology. Viewers are encouraged to visit www.bravestman.com on a mobile browser (smartphone or tablet will do) to access the interactive version of the video that allows the user to control a spaceship, explode asteroids and create black holes all the while listening to Womack’s rather catchy tune. This isn’t the first promotional stunt that has married music and technology (see Arcade Fire’s interactive videos for The Wilderness Downtown and Sprawl II and Bjork’s innovative Biophilia app) but as a lover of both music and technology I’m excited by the proliferation of this trend.


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